— Casestudy —
Ayarainc.com - Cloud & Data Solutions for the Modern Enterprise
Overview:
Ayara Inc. is a cloud-native revenue automation company and also a subsidery of Forsys that helps enterprises modernize their revenue processes through AI-driven insights, data automation, and intelligent analytics. The project aimed to design and develop a website that reflects Ayara’s technological sophistication, enterprise credibility, and forward-thinking innovation, all while maintaining a clean, conversion-focused user experience.
My Role:
Senior UI/UX Designer & Front-End Developer
Worked on redesigning the website from the ground up — from information architecture to high-fidelity UI and responsive development. Focused on aligning the design with the brand’s enterprise positioning while ensuring usability and performance excellence.
Objectives:
- Communicate Ayara’s value proposition around Revenue Intelligence and Cloud Automation effectively.
- Create a visually strong yet minimalist interface for enterprise clients.
- Develop a scalable, modular front-end system for future product and content expansion.
- Improve site speed, readability, and conversion metrics.
Key Features:
- Modular Page Architecture for easy content expansion.
- Solutions Showcase with animated illustrations explaining product use cases.
- Resource Hub for whitepapers, insights, and blogs, optimized for search and discoverability.
- Contact Funnel Optimization – refined CTAs and form UX to increase demo sign-ups.
Tools & Technologies:
- Design: Photoshop, Adobe XD, Illustrator
- Development: React, HTML5, SCSS, JavaScript, GSAP, Framer Motion
- Collaboration: GitHub, Jira
Results:
- Impressively faster page load time and smoother user navigation post-launch.
- Improved lead conversions through simplified contact forms and CTA placement.
- Consistent brand presence across web, marketing, and partner materials.
- Praised by stakeholders for its clarity, structure, and modern appeal.
Takeaway:
The Ayara Inc. project exemplified the power of designing for clarity and trust in the enterprise SaaS space. It deepened my expertise in information-heavy B2B UX, where simplicity, hierarchy, and scalability drive the success of complex digital experiences.
Screens:
