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Hey there!

I’m a UI/UX designer with 13+ years of experience creating intuitive, user-focused digital experiences. I combine creativity and strategy to design interfaces that solve real problems. My work spans various industries, blending aesthetics with usability.

— Casestudy —

RightSpot Solutions

Overview:

RightSpot is a cloud-based, mobile & Web platform designed for K–12 schools to streamline student dismissal, transportation and safety workflows. It enables school staff, bus drivers/monitors and parents to stay in sync with real-time student whereabouts, bus tracking, roster updates, and after-school activity changes. The goal was to design and develop a unified experience that makes complex operational flows simple, transparent and secure.

My Role:

Lead UI/UX Designer & Front-End Developer
I was responsible for designing the end-to-end user interface across the website and in-app product flows (school staff portal, driver app, parent app) and developing the responsive website front-end. I collaborated with product managers, backend engineers and client stakeholders to align on user needs, technical constraints and branding.

Objectives:

  • Create a brand-aligned site that clearly communicates core benefits (student safety, real-time tracking, transportation management).
  • Design the UX for multi-user workflows (school staff, drivers, parents) with clarity and ease of use.
  • Develop a responsive website front-end that improves lead-generation (demo requests, free trial sign-ups) for the SaaS offering.
  • Ensure scalability, performance and accessibility (applicable for both web and mobile-related touchpoints).

Key Features:

  • Real-Time Student & Bus Tracking
  • Dynamic Dismissal & Transportation Workflow
  • Role-Based Interfaces
  • Integration-Friendly & Secure
  • Lead & Conversion-Focused Website

Tools & Technologies:

  • Design: Photoshop, Adobe XD, Illustrator
  • Development: React, HTML5, SCSS, JavaScript, GSAP, Framer Motion
  • Collaboration: GitHub, Jira

Results:

  • Improved website clarity and messaging: key value statements visible above the fold, demo signup paths obvious.
  • Increased user engagement for target personas (school administrators, transportation teams, parents) via role-tailored content.
  • Achieved a scalable UI system for both the website and product flows, enabling future expansions (resources, case studies, integrations).

Takeaway:

Working on RightSpot challenged me to design across a layered ecosystem of users (administrators, drivers, parents) and to bring together robust functionality with approachable UI/UX. I learned how to translate complex operational workflows (school dismissal, transportation logistics) into a simple, dependable digital experience, delivering both user clarity and business impact.

 

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