— Casestudy —
Flodata.io - Empowering Businesses with Smart Data Automation
Overview:
Flodata.io is a subsidery product of Forsys. It is a SaaS platform designed to help businesses automate workflows, manage data pipelines, and connect APIs effortlessly. The website serves as both a marketing platform and a gateway for users to explore Flodata’s automation tools, features, and pricing.
I was responsible for conceptualizing, designing, and developing the website to ensure it effectively communicated the brand’s technical capabilities while maintaining a clean, modern, and conversion-optimized interface.
My Role:
Owned the complete design and front-end development lifecycle, from conceptualization and wireframing to responsive implementation and visual polish. Collaborated with the product, marketing, and backend teams to align design with business strategy.
Objectives:
Communicate complex automation concepts in a visually simple way.
Build trust and credibility through a professional, tech-forward design language.
Create a landing page optimized for conversion (sign-ups and demo requests).
Develop scalable front-end architecture supporting future product pages.
Key Features:
Dynamic Workflow Illustrations to visually demonstrate automation pipelines.
Feature-Based Navigation with contextual hover effects for better product discovery.
Pricing Calculator with instant updates based on selected plans.
High-Contrast Responsive UI for accessibility and readability.
SEO-Optimized Structure improving discoverability and organic reach.
Tools & Technologies:
- Design: Figma, Adobe XD, Illustrator
- Development: React, HTML5, SCSS, JavaScript, GSAP, Framer Motion
- Collaboration: GitHub, Jira
Results:
Improvement in visitor-to-demo conversion rate post-redesign.
Reduced bounce rate through clearer navigation and storytelling.
Top performance metrics: 98 Lighthouse accessibility, 95 performance score.
Recognized for its clean design and intuitive flow by early adopters and partners.
Takeaway:
The Flodata.io project pushed me to merge technical UI clarity with marketing precision. It refined my ability to craft design systems for SaaS platforms, ensuring both scalability and strong visual identity. The end result was a platform that looked sleek, loaded fast, and converted effectively.
Screens
